Description
Course Objectives
By the end of the course, delegates will have:
- Enhanced commercial awareness
- Understood the benefits of logical business planning
- Viewed the business as a whole
Course Content
Commercial Awareness
A broad definition
The key factors
Business Plans
Purpose and benefits
Defining the content
Planning the Future
Developing strategies
Long and short term aims
Tip down or bottom up plans
Your Present Position
SWOT analysis
PESTLE analysis
What makes for success today and for the future?
Monitoring and Control
Responsibilities
Cash flow monitoring
Statistical information
Dated action plans
Sales and Marketing
Expected sales by time period
Marketing and sales methods
Using the marketing mix
HR Implications
Skill levels required; Multi-skilling; The impact of change
Headcount; Motivation; Performance targets
Supporting Plans
Departmental; Service; Quality; Operations; Resources; Capital
Productivity; Acquisition; Disposal; Supply
Customer Orientation
Customer service and organisational initiatives
Gaining the competitive edge
Business benefits through service excellence
Budget and Financial Planning
Expenditure forecasts
Budgets and Cash Flow
Financial implications actiions
Approval of Plans and Allocation of Budgets
Departmental objectives
Budget acceptance
Cascading objectives
Devolving budgets
Using the Business Plan
Importance of reviews
Meeting the planned ojectives
Understanding justified assumptions
Personal Development Action Plans
Course Duration: Two Day
Delivery: This course can be delivered at a venue to suit you, please contact us for pricing on 01284 763040