This course is designed for those who wish to gain a broad understanding of how a business operates from all perspectives

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Course Objectives 

By the end of the course, delegates will have:

  • Enhanced commercial awareness
  • Understood the benefits of logical business planning
  • Viewed the business as a whole

Course Content

Commercial Awareness
A broad definition
The key factors

Business Plans
Purpose and benefits
Defining the content

Planning the Future
Developing strategies
Long and short term aims
Tip down or bottom up plans

Your Present Position
SWOT analysis
PESTLE analysis
What makes for success today and for the future?

Monitoring and Control
Cash flow monitoring
Statistical information
Dated action plans

Sales and Marketing
Expected sales by time period
Marketing and sales methods
Using the marketing mix

HR Implications
Skill levels required; Multi-skilling; The impact of change
Headcount; Motivation; Performance targets

Supporting Plans
Departmental; Service; Quality; Operations; Resources; Capital
Productivity; Acquisition; Disposal; Supply

Customer Orientation
Customer service and organisational initiatives
Gaining the competitive edge
Business benefits through service excellence

Budget and Financial Planning
Expenditure forecasts
Budgets and Cash Flow
Financial implications actiions

Approval of Plans and Allocation of Budgets
Departmental objectives
Budget acceptance
Cascading objectives
Devolving budgets

Using the Business Plan
Importance of reviews
Meeting the planned ojectives
Understanding justified assumptions

Personal Development Action Plans

Course Duration: Two Day

Delivery:  This course can be delivered at a venue to suit you, please contact us for pricing on 01284 763040

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