Description
Course Objectives
By the end of the course, delegates will have:
- Reviewed copywriting concepts
- Reviewed methods of writing to sell successfully
- Used a systematic approach to writing a range of documents
- Structured the correspondence logically
- Reviewed how to layout material effectively
- Practised writing a range of material, relevant to their job role
Course Content
25 reasons why written communications fail
The secrets of successful writing
Effective writing style
Planning what to say and how to say it
Avoiding the pitfalls of spelling and grammar
Format and styles for business communications (including email)
Communicating information to senior managers
Report-writing
Preparing a brief for suppliers (design agencies, consultants, new product development agencies, suppliers working on new product concepts, PR agencies)
Eye-catching articles in newspapers and company newsletters
Mail shots
Effective business correspondence
Packaging copy
Do’s and don’ts of copy layout
Course Duration: One Day